Faster pages start with better questions.

Measure before you make changes.

A slow website is not automatically a hosting problem. Images, application code, third-party widgets and caching rules all influence the result. Our performance resources explain how to establish a baseline and match an optimization to the problem it is intended to solve.

We do not publish provider speed scores without controlled testing. Treat laboratory results as diagnostics and compare field data when it is available. Keep a record of changes, and test functionality and accessibility alongside loading behavior.